Children and the young at heart in the U.S., Canada and U.K. are lining up to pay their age in dollars/pounds for furry friends they get to make themselves.
Circa caught up with excited youngsters in New York City queuing for the special event:
Around 11 a.m., BABW posted on its Facebook page that lines in the U.S. and Canada had been closed due to "crowds and safety concerns." It was unclear whether the lines would reopen later.
The plush toy company also published a statement on its website apologizing to customers:
"Please be aware: Based on the unprecedented response to our Pay Your Age Day event in our early opening stores, we are experiencing significantly longer than expected lines and large crowds. Local authorities are requiring us to limit the lines and crowds due to safety concerns. We understand this is disappointing, we are working to address the situation, and we will be reaching out to our valued Guests soon."