Nick Fusco tragically lost his grandparents, Maria 'Babi' and Gonzalo 'Pepe' Torre on June 24 when their building suddenly collapsed in the middle of the night.
The Miami native says his family was shocked and heartbroken over the loss, but he wanted to do something special to keep their legacy alive.
Fusco says he began making cigars in memory of his grandparents for his mother as a Christmas gift, and eventually to grow the business and show the community who his grandparents really were.
El Mago Cigars was therefore created in memory of Fusco's grandparents, who died together that day. Every piece of the cigar was created with their story in mind. The first two letters of their names make up "El Mago". The cigar's label depicts Babi and Pepe when they were younger, with Pepe's hotel - The James Hotel - proudly displayed behind them.
Each name of the cigar also points out a characteristic Nick saw from his grandparents - 'triunfante', 'mísitco' and ‘intuición'.
For more about their story and the cigar business, click here.