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Consumer Alert: Transparent Pricing

Pricing transparency is popping up at a couple of other companies as well.

When 25-year-old Rose Temple shopped for shoes, the retailer Everlane displayed more than a picture and a price.

“When you click on the item you want to buy, it shows you exactly where it was made and exactly how much it cost to make it,” said Temple.

Everlane’s transparent pricing is giving customers a breakdown of their expenses, including labor, transportation and materials.

The Company says a dress could cost them 55 dollars. The price for the customer is 120 dollars, a markup of 65 dollars.

“They can see how much we paid for every aspect of this shirt,” said a representative of the company.

Pricing transparency is popping up at a couple of other companies as well. Experts say these upstarts use transparency to convince customers they are getting a better deal than with traditional retailers, even if it is not always true.


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